Triptease and Google Analytics measure different things, which means that the data you see in the Triptease Platform will not match Google Analytics exactly. 

Triptease data should roughly match data found in Google Analytics, but there will be some variance depending on exactly how your conversion tracking is set up. If you are concerned by a mismatch or if the variance is larger than expected (we would consider anything above 4% to be worth investigating), please reach out to your dedicated Direct Booking Coach.

Here is a breakdown of the key differences:

Did this answer your question?