As we add more useful data into your Insights page within the Triptease Platform, we want to make it really clear to you where Triptease has helped to influence a booking on your website. To help with this we’ve added a ‘Tripteased influenced’ measure into the bar chart on your Insights dashboard.
In order to be counted as ‘Triptease influenced’ a visitor on your website must have taken at least one of the following actions.
- Hovered their cursor over Price Check for at least two seconds; a sign they are reading the content
- Clicked anywhere on the Price Check widget more than five seconds after it has first revealed. This includes clicks on Price Check when it is displayed through Front Desk. Analysis shows people are most likely to have understood it after this period of time and are not simply dismissing it as they enter the booking engine
- Had a Full Screen Message open for between five seconds and ten minutes, and then closed it either by using the ‘X’ button or the call to action button
Additionally the visitor must have also made a search to be considered exposed, otherwise we would be unfairly comparing customers who had the chance to see Price Check against those who didn’t.