Triptease and Google Analytics measure different things, which means that the data you see in the Triptease Platform will not match Google Analytics exactly. 

Triptease data should roughly match data found in Google Analytics, but there will be some variance depending on exactly how your conversion tracking is set up.

Only some of the events in Google Analytics can be compared to events in the Triptease platform. 

  • 'Visitors' for Triptease, corresponds to 'Sessions' in GA
  • 'Searchers' for Triptease, corresponds to 'Sessions with page URL' -  this URL will be where guests can make searches on your website, it should be your booking engine
  • Direct Bookers' for Triptease, corresponds to 'Sessions with transactions'


If you are concerned by a mismatch or if the variance is larger than expected (we would consider anything above 30% to be worth investigating), please reach out to your dedicated Direct Booking Coach.

Here is a breakdown of the key differences:

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