It only takes a few minutes to set up a Message Porter campaign (and it requires no help from your developers!) Here’s what you need to do: 

  1. Log into the Triptease Direct Booking Platform.
  2. From the left-hand menu in the dashboard, click Message Porter to open the Message Manager, and then click the Create message button in the top right hand corner of the screen.
  3. You'll now need to decide if you want to create a Nudge message or a Full screen message. You can find out more about the differences between those message types here. 
  4. First up you'll need to set your message Behaviour. If you're creating a Nudge message, give your message an internal name (you and your team are the only people who will see this), select the hotel(s) and website page(s) you'd like the message to appear on and then decide at what point during the visitor's journey the message should appear. You can choose from immediately or after a timed delay. For a Full screen message you only need to set the internal name, hotel(s) and page(s) where the message will appear - the message will be automatically triggered when the customer shows signs of leaving your website
  5. Next select the Audience you'd like to show your message to. You can target by check-in date, booking date, length of stay or the country the visitor is in. To find out more about how we prioritise the message that a customer will see if they fulfil more than one of your message's targeting specifications click here.
  6. The next step is writing your message. Click into the Design section of the Message Builder and give your message an attention-grabbing headline (but try to keep it as short as possible - mind the character limit). Remember these customers are about to leave your website so you need to move quickly to keep them there.
  7. Next, enter your main message. Again, short and sweet tends to be most effective. 
  8. Add text to your button so customers know what to do next. We find Book now is a pretty helpful call to action... You'll also need to decide whether you want your button to close the message or redirect to a page on your website. 
  9. Now for the fun part - styling up your message so it looks great on your website. You can edit your fonts, button colour, button shape, background colour text and icons. There are a range of icons to choose from, including various drinks, parking, late checkout and free gifts. Don’t want an icon to appear? Select None instead. For Full page messages you can also add an image to your message.
  10. Finally, if your website is available in multiple languages, you can automatically generate translated version of the message you've just created to match the languages your website is available in. Learn more about language variants here.
  11. The Message Builder is pretty simple to use so it shouldn't take more than a few minutes to create a campaign. Once you're happy with it, you can either Save as draft or click Publish to set your campaign live on your website.  

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