There are many reasons why referral targeting might not work, which all relate to how referral targeting works on the web. In short, the HTTP referer field could be empty for a number of reasons, including if the website visitor:
- entered the site URL directly into the browser address bar, rather than clicking on it somewhere else
- visited the site by a browser-maintained bookmark
- visited the site as the first page in their web browser
- switched from a https URL to a http URL
- has security software installed which strips the referrer from all requests
If you have any further questions about why your referral targeting campaign might not be working, our Customer Success Team are always here to help!