Notifications are small messages that automatically appear on your website for a short time, using specific data about your searchers, bookers and location to encourage customers to book direct. You’ll recognise them as a tool that OTAs use regularly to drive conversion - now you can too.
Message Porter notifications are quick and easy to set up, and are designed to give your visitors key information during their booking journey. What sets them apart from other kinds of website messaging is that they use social proof and urgency to encourage visitors to make a faster decision to book direct. Scarcity and urgency are strong drivers of conversion - which is why they are so frequently used by OTAs like Booking.com and Agoda.