Yes - since we’re increasing your bids on specific dates, you can expect:
Higher ad spend on boosted dates
A reduction in ROAS (Return on Ad Spend), especially if many dates are boosted
On Metasearch: If you boost dates that are less that 8 days in the future, ie next week, you could see the rate your budget is spent increase by up to 50%. This is because short lead time dates have high demand on Metasearch, and are more likely to be selected as a 'default date' by Google, which further increases impressions, clicks and ad spend.
If you’re already using your full Metasearch budget, you may want to request a budget increase via your Triptease contact.
On Paid Search: The impact on your ad spend usage will likely be less than on Metasearch, but it will still increase the CPC (cost per click) when users interested in your boosted dates search for your hotel on Google.