Date Boost allows you to temporarily increase your ad visibility on Triptease Metasearch, Paid Search, and Messages for specific stay dates. It’s designed to help you fill low-occupancy periods by boosting your bids when travelers interested in those dates search for your hotel on Google. It can also help drive more bookings on other key dates such as high-value holiday weekends or dates around local events to help you maximise revenue from those nights.
Additionally you can integrate Onsite Messages into your Date Boost campaigns, you can further encourage these guests to book direct with you through targeted offers, promotions, or messaging.
Date Boost gives you the control to direct your spend where it will have the most impact, without the need for complex setup or manual bid management.
Manual Date Boost and Auto Date Boost
There are two ways to use Date Boost:
Manual Date Boost, you choose the specific dates to boost and request the change through Triptease. This is the original Date Boost experience described in this article, and remains available for customers who want direct control over which dates are selected.
Auto Date Boost, a separately sold add-on (available on licence Metasearch for Google Hotel Ads only) that reads your RMS occupancy forecast and automatically raises bids on the dates forecast to underperform, then backs off once those dates recover.
If you are unsure which option is right for you, contact your Triptease account team.