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Will Date Boost affect my Metasearch spend?

Updated over a week ago

Yes — since we’re increasing your bids on specific dates, you can expect:

  • Higher ad spend on boosted dates

  • A reduction in ROAS (Return on Ad Spend), especially if many dates are boosted

If you boost dates that are less that 8 days in the future, ie next week, you could see the rate your budget is spent increase by up to 50%. This is because short lead time dates have high demand on Metasearch, and are more likely to be selected as a 'default date' by Google, which further increases impressions, clicks and ad spend.

If you’re already using your full Metasearch budget, you may want to request a budget increase via your Triptease contact.

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