TL;DR
Templates are the easiest way to create effective, branded messages.
You can fully customize any template—or strip it back and start from scratch.
More templates will be added over time, and saved templates are coming soon.
When to Use It
Start with a template any time you're creating a new message in the Triptease Messages Platform. It's especially helpful when:
You're launching a campaign (e.g. Flash Sale, Loyalty Perks)
You need design inspiration
You want a faster way to set up beautiful messages
How Templates Work
Templates are pre-built message layouts designed by Triptease. They come with:
Default content blocks (e.g. text, OTA price comparison, CTA)
Pre-set styles (e.g. layout, color, padding)
Responsive designs for mobile and desktop
Each template is fully editable. You can:
Add/remove blocks
Change text, colors, images
Reorganize layout with drag-and-drop
Important: In the previous version of Messages, you had fixed message types (like Nudge, Inline, and Full Screen). In the new platform, there are no predefined message types. Instead, every message starts from a flexible template that you can customize completely—you decide the layout, content, and design
Available Templates (More Coming Soon!)
Date Boost
Food and Beverage
New Visitor Offer
Price Check – (Classic, Intense and subtle)
Spa & Wellness
Summer Getaway
Upsell
How to Use a Template
Go to the Campaign Builder and create a campaign.
Click Add Message > Choose Template
Browse and select the layout that best fits your needs
Click to enter the message editor
Once inside, customize:
Text and CTA language
Images, icons, or GIFs
Style settings (background, size, fonts)
Important: In the current version, you must start by selecting a template. If you prefer to design a message from scratch, simply remove all sections and blocks after selecting a template—this gives you a blank layout while still keeping the pre-configured container settings. A dedicated Start from Scratch option will be available soon.
Coming Soon: Save Your Own Templates
Triptease plans to release the ability for users to:
Save a customized message as a reusable template
Access saved templates in the builder
Speed up multi-campaign setup for repeat designs
Pro Tips
Choose a layout that matches your goal (e.g., urgency = countdown timer, promo = big CTA)
Want to show multiple messages in one theme? Use the same template style across your campaign
Need brand consistency? Use your brand colors, logo, and fonts in each template
FAQs / Troubleshooting
Question: Can I build my own template from scratch?
Answer: Not yet, but you can remove all blocks from an existing template and fully customize it.
Q: Can I reuse a message layout across campaigns?
A: Not at launch. Saved templates are coming soon.
Q: Are templates mobile responsive?
A: Yes. Each template comes with both desktop and mobile variants. You can customize them separately.