Summary
Every new Triptease message starts from a Template.
Templates are the easiest way to create effective, branded messages.
You can fully customize any template—or strip it back and start from scratch.
More templates will be added over time, and saved templates are coming soon.
When to Use It
Start with a template any time you're creating a new message in the Triptease Messages Platform. It's especially helpful when:
You're launching a campaign (e.g. Flash Sale, Loyalty Perks)
You need design inspiration
You want a faster way to set up beautiful messages
How Templates Work
Templates are pre-built message layouts designed by Triptease. They come with:
Default content blocks (e.g. text, OTA price comparison, CTA)
Pre-set styles (e.g. layout, color, padding)
Pre-set trigger and targeting conditions
Responsive designs for mobile, desktop or both
Each template is fully editable. You can:
Add/remove blocks
Change text, colors, images
Reorganize layout with drag-and-drop
Important: In the previous version of Messages, you had fixed message types (like Nudge, Inline, and Full Screen). In the new platform, there are no predefined message types. Instead, every message starts from a flexible template that you can customize completely—you decide the layout, content, and design
Template Library
Templates are accessed via the Template Library. It contains a wide variety of template options for different message types and goals, and we're adding more all the time.
Templates are grouped into convenient categories like "Price Check" and "Offers & discounts".
You can also filter by device type (some are designed specifically for mobile or desktop, others include layouts for both) and orientation to make it easier to find what you need.
Finally, a search bar is available if you know the name of the template you want to use.
Tip:
All messages start from a template. If you prefer to design a message from scratch, simply remove all sections and blocks after selecting a template—this gives you a blank layout while still keeping the pre-configured container settings.
Template Details
Each template comes with pre-set trigger and targeting conditions to save you time. These are based on commonly used configurations.
To see the details of each template, simply select the "More details" dropdown.
All trigger and targeting conditions can be changed or refined after you've finalised your template design.
Coming Soon: Save Your Own Templates
Triptease plans to release the ability for users to:
Save a customized message as a reusable template
Access saved templates in the builder
Speed up multi-campaign setup for repeat designs
Pro Tips
Choose a layout that matches your goal (e.g., urgency = countdown timer, promo = big CTA)
Want to show multiple messages in one theme? Use the same template style across your campaign
Need brand consistency? Use your brand colors, logo, and fonts in each template
FAQs / Troubleshooting
Question: Can I build my own template from scratch?
Answer: Not yet, but you can remove all blocks from an existing template and fully customize it.
Q: Can I reuse a message layout across campaigns?
A: Not at launch. Saved templates are coming soon.
Q: Are templates mobile responsive?
A: Yes. Each template comes with both desktop and mobile variants. You can customize them separately.