TL;DR
Campaigns can now include multiple messages with shared (or varying) goals.
Messages in a campaign can be targeted separately but reported together.
Use this structure for seasonal promotions, loyalty offers, or upsell funnels.
When to Use It
Use a multi-message campaign when:
You want to deliver a consistent experience across multiple message types
You're running a promotion that benefits from different types of messages (e.g. full screen versus subtle) or may need to target different guest segments
You need to manage, preview, and report on a set of messages together
How It Works
A campaign is a collection of one or more messages. All messages within a campaign:
Are grouped under the same campaign name
Can use the same audience or unique targeting
Are reported together in analytics
Each message inside the campaign can:
Have its own design, placement, and behavior
Be shown on desktop, mobile, or both
Be scheduled or triggered independently
Step-by-Step Instructions
1. Go to Campaigns > Create New Campaign
Choose On-Site Messages as your channel
Assign it to one or more hotels (optional)
2. Add Your First Message
Click Add Message
Choose a template
Design and configure targeting as usual
3. Add Additional Messages
From within the same campaign, click Add Message again
Repeat the design and targeting steps for each
4. Save and Preview Each Message
Enter each message editor to customize
Save before switching between messages
Use preview to see how each one looks on your site
5. Name and Launch the Campaign
In the Finalize your campaign screen, enter your campaign name (e.g., Summer Sale 2025)
Set start and end dates (if needed)
Once all messages are configured, set them live together or individually
Monitor performance in unified campaign reporting
Pro Tips
Group messages by goal (e.g., summer sale, Black Friday push)
Use consistent branding across all messages in a campaign
Test message order and behavior for guest experience optimization
Consider message cadence (e.g., delay one message if another was just shown)
FAQs / Troubleshooting
Question: Can I duplicate a message in the same campaign?
Answer: Not yet, but this feature is planned for future updates. For now, recreate the layout manually.
Q: Can messages in the same campaign target different audiences?
A: Yes. Each message can have independent targeting logic.
Q: How is reporting handled for multi-message campaigns?
A: You'll see performance rolled up at the campaign level, with breakdowns per message.