Disclaimer
There’s no single “best” way to set up a multi-message campaign. The right structure depends on your goals, website navigation, booking engine setup, and typical visitor behavior. The example below shows just one approach you can adapt.
TL;DR
Use multiple messages to guide guests through different stages of their journey.
Align each message with a clear objective.
Plan your timing and placements to avoid clutter.
When to Use It
Consider structuring a multi-message campaign when:
You want to support a major promotion (e.g., Black Friday).
You need to reinforce messaging at different points in the booking journey.
You want to build urgency without overwhelming visitors.
Example: A Black Friday Campaign
With Triptease’s multi-message campaigns, you can create a coordinated experience across your website to deliver on specific goals.
Here’s an example of how you might set it up:
Arrival Message (Awareness)
Show a full-screen message when a visitor lands on your homepage.
Highlight your direct booking benefits and make it obvious you’re running a Black Friday deal—guests are actively looking for discounts.
Booking Engine Message (Consideration)
Use the Price Check template to reinforce that the guest is seeing the best Black Friday rate.
Show live price comparisons to build trust and highlight your direct booking advantage.
Exit Intent Message (Decision)
If the guest moves to leave the site, display a final “last-chance” offer to encourage them to book.
(Note: Exit intent messaging will be available very soon.)
Create urgency by emphasizing limited-time availability.
Pro Tips
Keep designs consistent across messages so they feel like part of the same campaign.
Make sure messages don’t overlap—schedule them thoughtfully.
Use clear, specific headlines to set expectations.
FAQs / Troubleshooting
Question: Can messages overlap or compete with each other?
Answer: Yes, if not spaced or targeted correctly. Use scheduling and targeting rules to prevent conflicts.
Q: Should every campaign have multiple messages?
A: Not necessarily. Use multiple messages when they support a cohesive strategy. For evergreen messages or ongoing campaigns, a single message can be effective.
Q: Can I reuse messages across campaigns?
A: Not yet. Saving and reusing templates will be available soon.