⚠️ Important: This article covers the Legacy version of Triptease Messages. If your hotel is using the New Triptease Messages, please view the most up-to-date guidance in this article collection.
Summary
Use Triptease Insights to identify high-converting visitor segments
Optimize campaigns based on real-time customer data
Spot booking trends and gaps to adjust your marketing
When to Use It
Use this guide when you want to identify which customer segments to target with tailored marketing messages. It's especially useful if you're planning a new campaign or want to optimize conversions during periods of low interest.
Step-by-Step Instructions
Access Triptease Insights Dashboard
Navigate to your Triptease platform and open the Insights tab.
Analyze ‘Performance by Visitor Country’
Review where your website traffic is coming from.
Look for countries with high visitor numbers but low conversions or low ABV (Average Booking Value).
Target low-performing segments with personalized content to lift results.
Review ‘Most Searched Check-in Dates’
Use the heatmap to spot spikes or dips in interest.
Launch seasonal or event-based campaigns (e.g. Christmas or Easter) aligned with traffic trends.
Examine ‘Conversion Rate by Lead Time’
Identify opportunities to target last-minute or early-booking guests.
Experiment with incentives for low-converting lead time segments.
Pro Tips
Look beyond one data point; cross-reference conversion rates with ABV and lead times.
Set recurring reviews of insights data to keep campaigns aligned with audience behavior.
FAQs / Troubleshooting
Q: What if I see high search volume but low conversion?
A: Use targeting to test different messages and incentives for that segment. It might require different content to convert.
Q: How often should I check these insights?
A: At least once a month, or before launching new campaigns.