⚠️ Important: This article covers the Legacy version of Triptease Messages. If your hotel is using the New Triptease Messages, please view the most up-to-date guidance in this article collection.
Summary
Choose the right message type in the Message Builder
Use Smart or Custom targeting based on your guest data
Customize your message with images, translations, and CTAs
When to Use It
Use this article when you're ready to launch personalized messages on your website to increase direct bookings or test content for specific guest segments.
Step-by-Step Instructions
Open the Triptease Message Builder
Go to the Message Builder in your Triptease dashboard.
Choose a message type (e.g., Nudge Message).
Set Behavior Rules
Define which pages the message appears on.
Choose when it appears and how long it stays visible.
Select Your Target Audience
Use Smart Targeting to let Triptease choose based on booking likelihood.
Use Custom Targeting for full control:
Visitor profile: country, device, referrer
Booking engine data: check-in date, lead time, party size
Design Your Message
Add copy, branding, and a strong CTA.
Use translations if your site has multilingual pages.
Optionally upload a custom image or design.
Run a Variant Test
Duplicate and tweak a message version.
Measure performance and refine based on results.
Pro Tips
Don’t over-target: Too many filters can limit reach.
Smart Targeting is a great starting point if you're short on time.
Use variant testing to experiment and refine.
FAQs / Troubleshooting
Why isn’t my message showing?
Ensure the message language matches your site’s variant and the targeting isn’t too narrow.
What’s the difference between Smart and Custom targeting?
Smart Targeting auto-detects likelihood to book; Custom lets you define segments manually.