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How do I target visitors based on their booking information?
How do I target visitors based on their booking information?
Holly Groom avatar
Written by Holly Groom
Updated over a week ago

When you create a message, the second step you need to take is to decide which website visitors should see it. This is called Targeting, accessible through the Audience tab in the Message Builder. You can target by:

  • Property

  • New vs. returning

  • Location (the location from which they are visiting)

  • Referral website

  • Device type

  • Lead time

  • Check-in date

  • Length of stay

  • Party size

  • Triptease channels (target users who arrive from Triptease Metasearch, Paid Search, and Triptease automated emails)

You can also let Triptease assist with targeting using Smart Targeting. You can target by:

  • Likelihood to book (target visitors based on how likely they are to book)

  • Conversion increase opportunity (target key audiences that currently have low conversion rates)

  • No availability opportunity (target visitors whose searches result in no availability)

Additionally, you can target by a guest's likelihood to book through the Smart Targeting option; however, this cannot be done in conjunction with other Custom Targeting settings.

If you want to target a message to customers booking three or more nights at a specific hotel and checking in during a particular date range, you would need to select your hotel from the dropdown menu at the top of the page, then click the Targeting tab to add Length of Stay and Check-in Date conditions. You can see how this works in the video below.

The best way to become thoroughly familiar with all the various ways you could segment and target your customers by booking information (or anything else!) is to log in and start creating some messages. If you get stuck, is always here to help you.

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