Targeted Messages

Identify high value audiences then tailor your messaging to personalize their online experience and help them book.

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49 articles in this collection
Written by Luke Jefferson, Laura Rogers, Holly Groom and 3 others

What is a Crisis Management Message?

Written by Grace Santos-Murphy
Updated over a week ago

What is click-through rate benchmarking?

Written by Grace Santos-Murphy
Updated over a week ago

Getting started with Targeted Messages

What are Targeted Messages?

Written by Luke Jefferson
Updated over a week ago

How can I access Targeted Messages?

Written by Holly Groom
Updated over a week ago

What is the difference between Full Screen and Nudge Messages?

Written by Luke Jefferson
Updated over a week ago

Targeted Messages basics

Messaging tips and best practices

Written by Holly Groom
Updated over a week ago

How do I create a message?

Written by Holly Groom
Updated over a week ago

How do I edit a message?

Written by Holly Groom
Updated over a week ago

How do I add an image to a message?

Written by Holly Groom
Updated over a week ago

How is a Nudge Message triggered?

Written by Luke Jefferson
Updated over a week ago

When should I use a Nudge Message?

Written by Luke Jefferson
Updated over a week ago

How do I create messages in multiple languages

Write your own translation or use Google's auto translate service

Written by Luke Jefferson
Updated over a week ago

How do I target visitors based on their booking information?

Written by Holly Groom
Updated over a week ago

How do I pause a message?

Written by Holly Groom
Updated over a week ago

How do I test to see if my message is working?

Written by Holly Groom
Updated over a week ago

Targeted Messages design

How can I create consistent branding across Targeted Messages?

Written by Ismaaeel Kuku
Updated over a week ago

Where can I access content and styling tips for Targeted Messages?

Written by Grace Santos-Murphy
Updated over a week ago

How do I style the text of my message?

Written by Holly Groom
Updated over a week ago

Message targeting

How do I target visitors looking at a particular hotel?

Written by Holly Groom
Updated over a week ago

How do I create advanced or last-minute booking messages?

Written by Sian King
Updated over a week ago

How do I create a message that only displays on certain web pages?

Target a specific URL

Written by Luke Jefferson
Updated over a week ago

How do I stop a message from appearing on a specific webpage?

Written by Laura Rogers
Updated over a week ago

What is referral targeting?

Written by Luke Jefferson
Updated over a week ago

How do I set up referral targeting?

Written by Luke Jefferson
Updated over a week ago

How does referral targeting work?

Written by Luke Jefferson
Updated over a week ago

Why is my referral targeting message not working?

Written by Luke Jefferson
Updated over a week ago

What is Smart Targeting?

Written by Grace Santos-Murphy
Updated over a week ago

Notifications

What are Notifications?

Written by Luke Jefferson
Updated over a week ago

What types of Notification messages are available with Triptease messaging?

Written by Luke Jefferson
Updated over a week ago

Where and when do Notification messages appear

Written by Luke Jefferson
Updated over a week ago

What does a good Location Notification look like?

Written by Luke Jefferson
Updated over a week ago

Email Capture Messages

What is an Email Capture Message?

Written by Grace Santos-Murphy
Updated over a week ago

How can I download the email addresses I have collected via my Email Capture Messages?

Written by Grace Santos-Murphy
Updated over a week ago

Keeping track of campaign performance

How do I track message performance?

Written by Holly Groom
Updated over a week ago

How can I see how much revenue my message has generated?

Written by Holly Groom
Updated over a week ago

How does Triptease track message performance?

Written by Holly Groom
Updated over a week ago

How does Triptease attribute conversions to messages?

Written by Holly Groom
Updated over a week ago

How well do Triptease messages perform?

Written by Holly Groom
Updated over a week ago

Optimising Targeted Messages

Introduction to variant testing in Targeted Messages

Written by Luke Jefferson
Updated over a week ago

Frequently asked questions

What is an Undercut message?

Written by Ismaaeel Kuku
Updated over a week ago

How is a Full Screen Message triggered?

Written by Holly Groom
Updated over a week ago

How are Triptease messages prioritized?

Written by Luke Jefferson
Updated over a week ago

Why do Full Screen Messages (exit messages) not work on mobile?

Written by Holly Groom
Updated over a week ago

How often will a message show?

Written by Holly Groom
Updated over a week ago

Can I customize how often a Full Screen Message will display?

Written by Holly Groom
Updated over a week ago

What does CTA mean?

Written by Holly Groom
Updated over a week ago

Should I create messages in multiple languages?

When to create messages in multiple languages

Written by Luke Jefferson
Updated over a week ago

Why are my messages not displaying on my website?

Written by Luke Jefferson
Updated over a week ago

How does Triptease decide which language of message to display?

Written by Luke Jefferson
Updated over a week ago