Targeted Messages

Identify high value audiences then tailor your messaging to personalize their online experience and help them book.

56 articles in this collection
Written by Laura Rogers, Holly Groom, and George Bettley

What is a Crisis Management Message?

Written by George Bettley
Updated over a week ago

What happens when a customer clicks the Save Search message?

Written by Holly Groom
Updated over a week ago

What is click-through rate benchmarking?

Written by George Bettley
Updated over a week ago

Getting started with Targeted Messages

What are Targeted Messages?

Written by George Bettley
Updated over a week ago

How can I access Targeted Messages?

Written by Holly Groom
Updated over a week ago

What is the difference between Full Screen and Nudge Messages?

Written by George Bettley
Updated over a week ago

Targeted Messages basics

What is a message intent?

Written by Holly Groom
Updated over a week ago

What triggers each message, where do they appear and how often?

Written by Holly Groom
Updated over a week ago

Messaging tips and best practices

Written by Holly Groom
Updated over a week ago

How do I create a message?

Written by Holly Groom
Updated over a week ago

How do I edit a message?

Written by Holly Groom
Updated over a week ago

How do I add an image to a message?

Written by Holly Groom
Updated over a week ago

How is a Nudge Message triggered?

Written by George Bettley
Updated over a week ago

When should I use a Nudge Message?

Written by George Bettley
Updated over a week ago

How do I create messages in multiple languages

Write your own translation or use Google's auto translate service

Written by George Bettley
Updated over a week ago

How do I target visitors based on their booking information?

Written by Holly Groom
Updated over a week ago

How do I pause a message?

Written by Holly Groom
Updated over a week ago

How do I test to see if my message is working?

Written by Holly Groom
Updated over a week ago

Targeted Messages design

How can I create consistent branding across Targeted Messages?

Written by George Bettley
Updated over a week ago

Where can I access content and styling tips for Targeted Messages?

Written by George Bettley
Updated over a week ago

How do I style the text of my message?

Written by Holly Groom
Updated over a week ago

Message targeting

How to compare the mobile and desktop performance of a message

Written by Holly Groom
Updated over a week ago

How do I target visitors looking at a particular hotel?

Written by Holly Groom
Updated over a week ago

How do I create advanced or last-minute booking messages?

Written by George Bettley
Updated over a week ago

How do I create a message that only displays on certain web pages?

Target a specific URL

Written by George Bettley
Updated over a week ago

How do I stop a message from appearing on a specific webpage?

Written by Laura Rogers
Updated over a week ago

What is referral targeting?

Written by George Bettley
Updated over a week ago

How do I set up referral targeting?

Written by George Bettley
Updated over a week ago

How does referral targeting work?

Written by George Bettley
Updated over a week ago

Why is my referral targeting message not working?

Written by George Bettley
Updated over a week ago

What is Smart Targeting?

Written by George Bettley
Updated over a week ago

Notifications

What are Notifications?

Written by George Bettley
Updated over a week ago

What types of Notification messages are available with Triptease messaging?

Written by George Bettley
Updated over a week ago

Where and when do Notification messages appear

Written by George Bettley
Updated over a week ago

What does a good Location Notification look like?

Written by George Bettley
Updated over a week ago

Email Capture Messages

What is an Email Capture Message?

Written by George Bettley
Updated over a week ago

How can I download the email addresses I have collected via my Email Capture Messages?

Written by George Bettley
Updated over a week ago

Keeping track of campaign performance

How do I track message performance?

Written by Holly Groom
Updated over a week ago

How can I see how much revenue my message has generated?

Written by Holly Groom
Updated over a week ago

How does Triptease track message performance?

Written by Holly Groom
Updated over a week ago

How does Triptease attribute conversions to messages?

Written by Holly Groom
Updated over a week ago

How well do Triptease messages perform?

Written by Holly Groom
Updated over a week ago

Optimising Targeted Messages

Positioning your Targeted Messages so they don't overlap other messages and content

Written by Holly Groom
Updated over a week ago

How to change the position of a Targeted Message

Written by Holly Groom
Updated over a week ago

Introduction to variant testing in Targeted Messages

Written by George Bettley
Updated over a week ago

Frequently asked questions

What is an Undercut message?

Written by George Bettley
Updated over a week ago

How is a Full Screen Message triggered?

Written by Holly Groom
Updated over a week ago

How are Triptease messages prioritized?

Written by George Bettley
Updated over a week ago

Why do Full Screen Messages (exit messages) not work on mobile?

Written by Holly Groom
Updated over a week ago

How often will a message show?

Written by Holly Groom
Updated over a week ago

Can I customize how often a Full Screen Message will display?

Written by Holly Groom
Updated over a week ago

What does CTA mean?

Written by Holly Groom
Updated over a week ago

Should I create messages in multiple languages?

When to create messages in multiple languages

Written by George Bettley
Updated over a week ago

Why are my messages not displaying on my website?

Written by George Bettley
Updated over a week ago

How does Triptease decide which language of message to display?

Written by George Bettley
Updated over a week ago

How are Triptease message types prioritized?

Written by Holly Groom
Updated over a week ago