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How do you determine that a Direct Booker has been influenced by Triptease?
How do you determine that a Direct Booker has been influenced by Triptease?
Laura Rogers avatar
Written by Laura Rogers
Updated over a week ago

We consider that a Direct Booker has been influenced by Triptease if they have taken at least one of three specific actions. The following article breaks down the data reasoning behind those chosen actions. 

Hovering over Price Check for at least two seconds

From our data we know that 81.67% of Price Check reveals do not result in a visitor hovering their cursor over the widget. We also know that any instance of a visitor hovering over Price Check seems to have a positive conversion uplift. While there is some uplift when a visitor hovers over Price Check for 0-1 second, we do not believe this to be a meaningful interaction. We also saw that conversion uplift jumps and rises steadily from one second onwards. 

Clicking anywhere on Price Check after it has been visible for longer than five seconds

A click is much more tangible than a hover, and we have seen indications from previous analysis that when a visitor clicks on Price Check they have an increased conversion rate. 

Had Full Screen Message open for between five seconds and ten minutes, and then closed it either by using the ‘X’ button or the call to action button

Our data shows that conversion rate jumps significantly when a message has been open for over five seconds, and then closed either using the ‘X’ button or by clicking the call to action. It drops after ten minutes, our assumption being that the browser window has been left open and the visitor has gone somewhere else without closing your website. 

Additionally the visitor must have also made a search to be considered exposed, otherwise we would be unfairly comparing customers who had the chance to see Price Check against those who didn’t. 

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