Analysis & Improvement

Learn from every interaction, message and every hotel in the Triptease community. Use industry-leading data to understand your guests' specific - and constantly evolving - booking behavior.

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21 articles in this collection
Written by Laura Rogers, Holly Groom, Support Triptease and 1 other

Understanding your data

What is a 'direct booker'?

Written by Holly Groom
Updated over a week ago

If someone makes multiple bookings on separate days will both be included in the conversion rate calculation?

Written by Holly Groom
Updated over a week ago

What is a 'searcher'?

Written by Holly Groom
Updated over a week ago

Why do you measure sessions rather than visitors?

Written by Holly Groom
Updated over a week ago

Why can I see data for ‘Searches’ but not ‘Visits’?

Written by Holly Groom
Updated over a week ago

What are 'Triptease Influenced' bookings?

Written by Laura Rogers
Updated over a week ago

How do you determine that a Direct Booker has been influenced by Triptease?

Written by Laura Rogers
Updated over a week ago

What’s the difference between attribution and influence?

Written by Holly Groom
Updated over a week ago

Why is my Google Analytics data different from what I see in the Triptease Platform?

Written by Laura Rogers
Updated over a week ago

How is the top performing message calculated?

Written by Laura Rogers
Updated over a week ago

How does Triptease calculate the global average message performance?

Written by Laura Rogers
Updated over a week ago

FAQs

What impact does Triptease have on website performance?

Written by Holly Groom
Updated over a week ago

What is UTC?

Written by Holly Groom
Updated over a week ago

What is a web script/tracking code?

Written by Support Triptease
Updated over a week ago

What is a session?

Written by George Bettley
Updated over a week ago

What counts as 'This month' in the dashboard?

Written by Support Triptease
Updated over a week ago

What counts as 'This week' in the dashboard?

Written by Support Triptease
Updated over a week ago

How do I view my website Visitor data in the Insights Dashboard?

Written by Holly Groom
Updated over a week ago

How do I view my website Searchers data in the Insights Dashboard?

Written by Holly Groom
Updated over a week ago

How do I view my website Direct Booker data in the Insights Dashboard?

Written by Holly Groom
Updated over a week ago

How do I view my website Conversion Rate data in the Insights Dashboard?

Written by Holly Groom
Updated over a week ago