Understanding your data
10 articles
- What is a 'direct booker'?
- If someone makes multiple bookings on separate days will both be included in the conversion rate calculation?
- What is a 'searcher'?
- Why do you measure sessions rather than visitors?
- What are 'Triptease Influenced' bookings?
- How do you determine that a Direct Booker has been influenced by Triptease?
- What’s the difference between attribution and influence?
- Booking journey visualization (experimental)
- Accessing Metasearch performance data via BigQuery
- How to set up access to Metasearch data in BigQuery