All CollectionsAnalysis & Improvement
Understanding your data
By Holly and 1 other2 authors12 articles
How do we calculate potential mobile revenue?
What is a 'direct booker'?
If someone makes multiple bookings on separate days will both be included in the conversion rate calculation?
What is a 'searcher'?
Why do you measure sessions rather than visitors?
Why can I see data for ‘Searchers’ but not ‘Visitors’?
What are 'Triptease Influenced' bookings?
How do you determine that a Direct Booker has been influenced by Triptease?
What’s the difference between attribution and influence?
Why is my Google Analytics data different from what I see in the Triptease Platform?
How is the top performing message calculated?
How does Triptease calculate the global average message performance?