Following the release of click-through rate benchmarking, we've had a number of requests from users as to how they can improve the effectiveness of their messages. As a result, we've included a number of content and styling tips for Nudge and Full-Screen Messages within the platform, with easy best practices that can dramatically improve your click-through rate.
These tips are immediately accessible when on the Design tab while creating or editing a message. To see them, click 'View content tips' or 'View styling tips' next to the Content or Styling headers within the Design view.