Summary
The new Triptease Messages Creative Builder introduces full design flexibility, template variety, and multi-message campaigns.
You can keep running your old Classic messages at the same time as more exciting designs made in New Messages.
When to Use It
Use this article to understand the key differences between the previous version of our messaging platform and New Triptease Messages.
What's New
The new Triptease Messages product was built to address common hotelier pain points when it comes to website personalization:
1. Greater Design Flexibility
Classic Messages limited hoteliers to fixed message types (e.g. nudge, full screen, price check), each with rigid design options. New Triptease Messages removes those constraints, providing far more creative control:
Modular Drag & Drop Builder: Build messages with a combination of Containers, Sections, and Blocks
Custom Styling: Control fonts, spacing, padding, background color, alignment, button shape and more
Image & Media Support: Add brand imagery, GIFs, and even video (coming soon)
2. Templates for Every Use Case
The new Triptease Messages product offers a growing library of customizable templates:
Price Check
Direct Booking Perks
Seasonal Offers
Upsells (F&B, Spa, Experiences)
Flash Sales
Templates are fully editable. You can rearrange or remove elements, and completely rebrand the look and feel.
3. Multi-Message Campaigns
All the messages you create in new Messages exist inside a campaign to help you reflect the way you want to manage your marketing and create specific on-site journeys.
You can have as many campaign as you wish - whether that's one containing all your different messages, or multiple versions containing messages that map to specific marketing initiatives and goals (like a seasonal sales, or country-specific offers).
Campaigns allow you to:
Group multiple messages together (e.g. Summer Sale).
Keep consistent styling and settings, while customizing targeting for each message.
Build sets of connected messages designed to influence specific users as they journey through different pages on your website.
See the accumulated impact of all related messages at a campaign level.
4. Desktop & Mobile Variants
Each message can now have a specific design for desktop and mobile, allowing you to create a guest experiences tailored to the way they browse on different devices.
You can even publish messages on just one device type, for example to promote mobile-specific offers.
5. Better Reporting
New Messages is part of the Triptease Campaign Manager, which comes with an all-new Reporting Dashboard.
The new cross-channel reporting is designed to offer more insight than reporting for Classic Messages, including campaign, channel and hotel views, and multi-campaign attribution.
Pro Tips
Always start with a template to save time (you can customize later)
Save frequently when building!
Use sections to visually structure your message and experiment with layout
Adjust mobile and desktop separately to perfect the look on both
FAQs / Troubleshooting
Question: Can I replicate my messages from the former product exactly in the new Triptease Messages product?
Answer: Yes. While exact one-to-one replication isn’t always possible, New Messages has flexible design tools that make it easy to build better versions of your Classic messages.
Q: Is message branding automatic in the new Triptease Messages product?
A: Font and color branding isn't applied automatically to New Messages templates just yet, but can be defined at a hotel level and easily applied in a few clicks.
Q: Will saved messages be available if I don’t publish them?
A: Yes. Just be sure to name and save your campaign so it doesn’t get lost.