TL;DR
The new Triptease Messages Creative Builder introduces full design flexibility, template variety, and multi-message campaigns.
The previous version of our messaging platform is being phased out for supported clients. Soon, your existing messages will be automatically transferred into the new creative builder so you can review and publish them easily
When to Use It
Use this article to understand the key differences between the previous version of our messaging platform and the new Triptease Messages product. It’s ideal for hoteliers who are:
New to Triptease Messages
Transitioning from the previous version to the new one
Exploring personalization and campaign opportunities on their hotel website
What's New
The new Triptease Messages product was built to address common hotelier pain points when it comes to website personalization:
1. Greater Design Flexibility
Our previous product limited hoteliers to fixed message types (e.g. nudge, full screen, price check), each with rigid design options. The new Triptease Messages product removes those constraints:
Modular Drag & Drop Builder: Build messages with a combination of Containers, Sections, and Blocks
Custom Styling: Control fonts, spacing, padding, background color, alignment, button shape and more
Image & Media Support: Add brand imagery, GIFs, and even video (coming soon)
2. Templates for Every Use Case
The new Triptease Messages product offers a growing library of customizable templates:
Price Check
Direct Booking Perks
Seasonal Offers
Upsells (F&B, Spa, Experiences)
Flash Sales
Templates are fully editable. You can rearrange or remove elements, and completely rebrand the look and feel.
3. Multi-Message Campaigns
Messages now live inside campaigns. This allows you to:
Group multiple messages together (e.g., Summer Sale)
Keep consistent styling and settings, while customizing targeting for each message
Preview and report on campaigns as a whole
Note: This is especially useful for seasonal promotions, loyalty funnels, and thematic brand storytelling.
4. Desktop & Mobile Variants
Each message can now have a tailored design for desktop and mobile. This allows better responsiveness and guest experience across devices.
5. Better Reporting
The new Triptease Messages product starts with basic metrics (views, clicks, conversions), with deeper reporting rolling out in stages.
Suggested screenshot: Example campaign reporting dashboard
Pro Tips
Always start with a template to save time (you can customize later)
Save frequently when building! Changes aren’t auto-saved yet
Use sections to visually structure your message and experiment with layout
Adjust mobile and desktop separately to perfect the look on both
FAQs / Troubleshooting
Question: Can I replicate my messages from the former product exactly in the new Triptease Messages product?
Answer: At the moment, you’ll need to recreate your messages manually in the new Triptease Messages product. While exact one-to-one replication isn’t always possible, M2’s flexible design tools make it easy to build equivalent or even improved versions. A feature is coming soon that will automatically transfer your existing messages into the new builder. You’ll then be able to review, edit, and publish them without starting from scratch.
Q: Is message branding automatic in the new Triptease Messages product**?**
A: Not yet, but branding (fonts/colors) will be connected shortly after release.
Q: Will saved messages be available if I don’t publish them?
A: Yes—just be sure to name and save your campaign so it doesn’t get lost.