Summary
Targeting is what unpins personalized web experiences. It ensures you can show the right message to the right guests at the right time.
You can target based on guest profile, behavior, journey stage, and more.
Separate targeting rules can be set for every message within a campaign.
When to Use It
Use targeting when you want to:
Personalize content for specific audiences (e.g. return visitors, mobile users)
Control when and where a message appears
Align your messaging with the guest's booking journey
How It Works
Targeting is configured per message and determines who sees it, when, and under what conditions.
You can layer multiple conditions to refine your audience.
Device Targeting
Device targeting determines which version of a message will be shown on Desktop and Mobile devices.
You can make the content completely different in each version, or just adapt the same creative to match screen size and layout.
Device targeting is set up separately from other targeting conditions.
How it works
Templates in the Template Library are designed for Desktop, Mobile or both. The "More details" section in each template shows you what devices it is designed for.
Each variant will automatically be used on the right kind of device—no extra targeting rules needed.
Go to Setting->Supported devices in the Creative Builder to configure which device types you want to use for each message.
Pro Tip
Create a Mobile-only message with no Desktop version to promote specific offers that you want to limit to mobile users. (We don't recommend making Mobile and Desktop versions of a single message with completely different creatives-it can cause confusion!)
Conditional targeting
Specific targeting conditions can be set to define when, where, how and to whom messages display.
Select "Refine targeting" in the Creative Dashboard (where all the templates in your current campaign are listed).
Then choose your conditional targeting options from the list available.
Select Confirm to apply your changes.
Pro tips:
Multiple options can be set for each message to apply more precise targeting. Only visitors who match all the conditions will see your message.
Many templates come with a selection of pre-applied targeting conditions
Targeting options include the following:
Message behavior
Trigger
Defines when a message should display. Choose from immediate, timed, on exit, and after a search (Price Check only)
Frequency
Defines how often guests will see a message. Make it as subtle or often as you like, to suit your style.
Web pages
Where (what parts of your website)
Choose Property or Non-property page groups (where applicable)
Display on specific pages
Add a web page group to define URLs of pages where the message will display. It will only be shown on those pages.
Select Page URL->"Is exactly" to target specific URLs. You can add more than one.
Or select Page URL->"Contains" and add a string (e.g. "booking", "spa") to show the message on any page with a URL containing that string
Exclude from specific pages
As above, but choose the "Is not exactly" or "Does not contain" options
Display on specific page categories
Add a web page group
Select Page category->"Is" and select from the dropdown. The message will be shown on all the pages in this category.
Exclude from specific page categories
As above, but select "Is not" option.
Booking Journey Signals
Lead time
Show messages based on how far in advance the booking is made.
Message scheduling
Schedule when the message starts and ends (must fall within the campaign date range).
Length of stay
Target guests searching for a specific number of nights
Check-in date
Target arrivals looking to arrive on specific days or in a particular date range
Party type
Filter by the number of adults and/or children in the reservation.
Availability status
Show messages when the booking engine returns no availability.
Coming Soon Options
The following options are not available yet but will be launching soon:
Location
Target visitors by geographic location.
Visitor profile
Target new vs. returning website visitors.
Propensity to book
Target visitors based on likelihood to complete a booking.
Interests
Target visitors by interest category.
Triptease channels
Target visitors arriving from any of your Triptease marketing channels
Referring website
Target visitors arriving at your site from a specific external website
FAQs / Troubleshooting
Question: Can I target by country or language?
Answer: Not yet, but this feature will be available soon
Q: Do I have to set targeting for every message?
A: No. If you don’t add any targeting rules, your message will show to all visitors by default (subject to any campaign-level restrictions).
Q: Can I set targeting for the entire campaign?
A: Yes, but the options are different. Message-specific targeting can be layered on top of campaign level targeting for greater precision. For example, a campaign targeted at Germany would only be shown to German browsers, but each message in that campaign could be configured to show on a specific web page.