TL;DR
The reporting dashboard shows how your hotelier-created campaigns are performing across channels.
Right now, this includes messages created in the upgraded Messages platform and Date Boost campaigns on Metasearch.
You can track impressions, clicks, bookings, revenue, and more.
Use reporting to optimize your designs, targeting, and spend.
When to Use It
Use the reporting dashboard when you want to:
Evaluate the performance of your onsite Messages campaigns
Compare results across different channels and properties (e.g., Messages and Date Boost)
See which campaigns are driving the most conversions and return on ad spend (ROAS)
Identify which messages to keep, update, or pause
How It Works
Reporting is available at the campaign level. This view shows performance for all campaigns you’ve created in the Campaign Manager, including messages from the upgraded Messages platform and any Date Boost campaigns you’ve launched.
If you choose to upgrade to the new Messages platform, reporting in the old view will stop collecting data. However, you’ll still be able to review historical results in the original dashboard. For any new messages created in the upgraded platform, performance data will be available only in the new campaign reporting view.
Metrics Available
Note: This reporting view is designed for cross-channel campaigns. Not all metrics will apply to every channel. For example, spend-related metrics (Ad spend, CPC, ROAS) are only shown for paid campaigns like Date Boost and will not appear for Messages campaigns.
You’ll see these key metrics for each campaign:
Impressions – How many times a campaign was displayed
Clicks – Number of clicks on messages or ads
Click-through rate (CTR) – Clicks ÷ Impressions
Bookings – Number of confirmed bookings attributed to the campaign
Conversion rate (CVR) – Bookings ÷ Clicks
Booking value – Revenue generated from attributed bookings
Ad spend – Total spend for the campaign (only applicable to paid channels)
Cost per click (CPC) – Ad spend ÷ Clicks (only applicable to paid channels)
Return on ad spend (ROAS) – Booking value ÷ Ad spend (only applicable to paid channels)
Tip: If a booking was influenced by more than one hotelier-created campaign, the reporting will automatically dedupe it so it doesn’t count twice.
Reporting Views
You can adjust and filter the report to suit your needs:
Campaign Performance Table: See all metrics for each campaign.
Filters and Grouping: Filter by campaign, channel, property, or date range.
“Multiple Campaigns” Row: Shows bookings influenced by more than one campaign, deduped into a single row.
“Multiple Channels” Row: Shows bookings influenced by multiple channels (within the same campaign or across multiple campaigns) when you group by channel.
Step-by-Step Instructions
1. Go to the Campaign Manager Dashboard
Log in to Campaign Manager.
Click Reporting dashboard in the top right corner.
Or navigate directly to https://campaign-manager.triptease.io/reporting.
2. Apply Filters
Use the filter options at the top of the page to:
Select one or more campaigns.
Filter by channel or property.
Choose a custom date range.
Group results by campaign, channel, property, or day
3. Review Performance Metrics
Each row shows the key stats for a single campaign.
The Multiple Campaigns row shows deduped conversions influenced by more than one campaign.
4. Monitor Results Over Time
Adjust date filters to track trends.
Compare campaigns to understand which strategies are working best.
Pro Tips
Check performance weekly to quickly spot issues or opportunities.
Compare similar messages or campaigns to see which creative and targeting combinations perform best.
Use ROAS and Booking Value to assess return on investment before reallocating spend.
FAQs / Troubleshooting
Question: Who can access this reporting dashboard?
Answer: This reporting dashboard is available to customers who use the Campaign Manager—specifically, anyone with access to the upgraded Messages platform and Date Boost campaigns.
Q: Is this replacing my old Messages reporting?
A: When you choose to upgrade to the new Messages platform, reporting in the old view will stop collecting data. You’ll still be able to review historical results in the original dashboard, but any new messages created in the upgraded platform will only report data in the new campaign reporting view.
Q: Is this dashboard final?
A: No—more improvements are planned, including:
Currency conversion to your platform currency (currently shown in USD)
Column sorting