Summary
The new Campaign Reporting Dashboard shows how your hotelier-created campaigns are performing across channels.
This includes Messages campaigns, Date Boost campaigns, and campaigns targeted at specific guest segments.
Performance reporting for your Classic Messages is also available in the new dashboard.
You can track impressions, clicks, bookings, revenue, and more.
Use reporting to optimize your designs, targeting, and spend.
When to Use It
Use the Reporting Dashboard when you want to:
Evaluate the performance of your onsite Messages campaigns
Compare results across different channels and properties
See which campaigns are driving the most conversions and return on ad spend (ROAS)
Identify which messages to keep, update, or pause
How It Works
New Messages reporting is available at both campaign level (consolidated figures for all messages in a campaign) and for individual messages. Select appropriate filters to see the view you want.
Data for Classic Messages is also available in the legacy Messages channel page, but data for New Messages is only available in the new reporting dashboard.
Metrics Available
Note: This reporting view is designed for cross-channel campaigns. Not all metrics will apply to every channel. For example, spend-related metrics (Ad spend, CPC, ROAS) are only shown for campaigns involving media spend, and will not appear for Messages campaigns.
You’ll see these key metrics for each campaign:
Impressions – How many times a campaign was displayed
Clicks – Number of clicks on messages or ads
Click-through rate (CTR) – Clicks ÷ Impressions
Bookings – Number of confirmed bookings attributed to the campaign
Conversion rate (CVR) – Bookings ÷ Clicks
Booking value – Revenue generated from attributed bookings
Ad spend – Total spend for the campaign (only applicable to paid channels)
Cost per click (CPC) – Ad spend ÷ Clicks (only applicable to paid channels)
Return on ad spend (ROAS) – Booking value ÷ Ad spend (only applicable to paid channels)
Reporting Views
You can adjust and filter the report to suit your needs:
Filters and Grouping: Filter by campaign status, campaign name, channel, property, or date range.
Group by: Group data in different ways to analyze performance. Options include campaign, hotel, channel, day and message
Tip:
The concept of campaigns does not exist in Classic Messages, so each of them is treated as a separate campaign in the new Reporting Dashboard.
Attribution
New attribution models are used in the Campaign Reporting dashboard compared to the legacy channel reporting pages.
Bookings are attributed across the full guest journey and consider all the channels and campaigns that influenced each guest. For more information on how this works, read the FAQ.
This means that performance for some messages will be grouped in "multiple campaign" or "multiple channel" results.
“Multiple Campaigns” Row: Shows bookings influenced by more than one campaign, deduped into a single row.
“Multiple Channels” Row: Shows bookings influenced by multiple channels (within the same campaign or across multiple campaigns).
Tip:
Attribution is not just cross-channel and cross-campaign, it's also cross-property. That means someone interacts with a message on Hotel Website A but books on Hotel Website B, the value of the interaction on Website A will still be tracked but it will be attributed to Hotel B. Hence the performance reporting of a hotel-specific campaign might not match the bookings for that hotel.
Step-by-Step Instructions
1. Go to the Campaign Manager Dashboard
Log in to Campaign Manager.
Click Reporting dashboard in the top right corner.
Or navigate directly to https://campaign-manager.triptease.io/reporting.
2. Apply Filters
Use the filter options at the top of the page to:
Select one or more campaigns.
Filter by channel or property.
Choose a custom date range.
Group results by campaign, channel, property, or day
3. Review Performance Metrics
Each row shows the key stats for a single campaign.
The Multiple Campaigns row shows deduped conversions influenced by more than one campaign.
4. Monitor Results Over Time
Adjust date filters to track trends.
Compare campaigns to understand which strategies are working best.
Pro Tips
Check performance weekly to quickly spot issues or opportunities.
Compare similar messages or campaigns to see which creative and targeting combinations perform best.
Use ROAS and Booking Value to assess return on investment before reallocating spend.
FAQs / Troubleshooting
Question: Who can access this reporting dashboard?
Answer: This reporting dashboard is available to customers who use the Campaign Manager.
Q: Is this replacing my old Messages reporting?
A: Performance reporting for Classic Messages remains available in the legacy Messages channel page, but the new dashboard is the only place where consolidated reporting for all Messages can be found.
Q: Is this dashboard final?
A: No—more improvements are planned, including:
Currency conversion to your platform currency (currently shown in USD)
Column sorting
Visualizations of your data