It’s important because your parity rate can be the difference between a booking being made on your website, and a booking being made via an OTA.

Of course, parity works in different ways for different hotels - depending on your strategy and the agreements you’ve made with the OTAs you work with. The main thing is having a solid understanding of where the rates being displayed to guests are coming from, and dedicating time to fixing disparities as they occur. Luckily that’s exactly what Parity Monitoring can help you with! 

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