For a video walkthrough, please view my loom video here: https://www.loom.com/share/4198e9ce31854231958884a02d74867e
Getting a clear overview of where things currently stand for your business is the first step towards fixing the problem. You can start by taking a high level view of your overarching parity trends.
The ‘Parity overview’ graph shows what your current undercut rate is across your hotel group.
Your undercut rate is defined as "The percentage of searches made by guests on your booking engine where your direct price was undercut by at least one OTA."
Your undercut rate tells you how often undercuts are impacting your guests' booking decisions as they search on your website. Undercut rate is the metric we recommended you use to track your parity health over time.
The 'Parity status over time' graph shows the same information about your undercuts, but over time. Here you can track how your parity has evolved over the past weeks, and also identify trends and patterns in the data.
Both of these charts can be filtered to investigate how frequently your hotel is being undercut on your direct website, but also on meta too (if you are a Triptease Metasearch customer). This is a crucial analysis. Potential customers will click on the provider that has the best price on metasearch. You don’t want that to be an OTA rather than your direct website.