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On-site Messages tips and best practices
On-site Messages tips and best practices
Holly Groom avatar
Written by Holly Groom
Updated over a week ago

TTriptease messages are designed to make it easy for you to personalize the messages that customers see on your website, without needing to any access your website CMS or booking engine. But with so many options to customize and segment your messages at your fingertips, we thought it might be helpful to outline some top tips, best practices and examples to help you get started.

  1. Run Multiple Messages: Always have a general message for everyone and a segmented message for specific visitors. This mix helps make sure your messages hit the mark by being relevant to each visitor's interests.

  2. Tailor Messages for Each Hotel: If you manage multiple properties, create unique messages for each. Highlight what makes each place special and target different guest types. Custom messages go a long way!

  3. Keep It Short: The best messages are brief—try to stick to under four lines. An image can speak volumes, so consider adding one to convey more with less.

  4. Highlight Direct Booking Benefits Up Front: Got a special offer for direct bookings, like a 10% discount or free breakfast? Make sure it's the first thing people see. Use color and bold text to make these perks pop.

  5. Use Visuals: Choose eye-catching icons or images. Visuals are great for creating an emotional connect, especially during the holiday season.

  6. Focus on Discounts: Messages with discounts tend to grab attention. Can't offer a discount to everyone? Target long-stay or high-value guests for special deals.

  7. Get Targeting Right: The more you play with Triptease's targeting options, the better you'll get at showing the right message to the right customer. You can target by a whole range of factors like location, language, stay dates, and more. The key is to keep experimenting.

Also remember to check out our content and styling tips on our message manager within the platform, so you can follow our top tips as you're crafting your message in real-time

Here are some examples to help you get started: 

Target by language
Keeping up-to-date translations of your entire website is an expensive business. Target by language to make sure your key messages land with everyone who visits your website. Easily update your offers and messages in a range of languages with no need to make complex changes to your actual website. 

Target by URL
Show potential guests offers and messages that are relevant to the exact page they are on. If they're looking at the bridal suite, show them an exclusive wedding offer. Are they on your spa page? Send them a 10% discount on treatments if they book direct. 

Target by check-in date
Target guests looking to arrive on a specific date with a tailored offer. National and international holidays, seasonal offers and dates when your occupancy is generally low can all be used to trigger targeted messages for guests with specific check-in dates.  

Target guests by booking date - advanced
Guest booking far in advance or at the last minute can also be targeted with tailored content to help them book. Select Booking date and choose either Advanced or Last minute

Guests searching in advance for dates over the holiday season could be shown exclusive festive offers. 

Target guests by booking date - last-minute
Targeting last-minute bookers is a great way to fill any rooms that would otherwise be left empty. 

Set Booking date targeting to reach last-minute bookers, then set the number of days from the check-in date that you’d like the message to appear.

Multiple segmentation capabilities
Ready to get really targeted? You can combine more than one kind of audience segmentation to create super-targeted messages too. For example:

Targeting by booking date and URL
Need to encourage hotel and spa bookings for the coming weekend? Target by URL and booking date (selecting Last minute booking) to offer direct booking offers to selected guests on your spa landing page. 

Target by check-in date and language
Combine check-in date and language targeting to offer highly tailored messaging around specific holidays. Your Chinese New Year offers could be uploaded in a range of languages to make sure all customers are able to understand and book direct. 

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