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Why do the unique emails in the campaign summary differ from the emails collected in the property summary table

Updated over a year ago

Hoteliers visiting the Email Performance page can now see detailed performance for each hotel, combining data from cart abandonment and back-in-stock campaigns. They can also download this information as a CSV file and review the performance per campaign below.

However, you may notice a discrepancy between unique emails collected in the campaign summary and emails collected in the property breakdown table.

Here's why you may be seeing two different numbers:

  • Unique emails collected in the campaign summary: This is a de-duplicated list of email addresses collected for all of the hotels selected within the list for the specified period.

  • Emails collected in the property breakdown: This is the list of unique email addresses collected per property. If a guest leaves an email address for multiple hotels within a client, the total in this table will add up to more than the unique emails collected

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