The CTA means the ‘call to action’ - it’s the action that you’d like your customers to take when they see a Message Porter campaign. When creating a campaign you have two options in terms of what you’d like your CTA to be:
- Close message adds a button to the message that lets your customer dismiss it quickly and easily so they can continue looking at your website.
- Redirect visitor to a page adds a customisable button that allows you to guide your customer to a different page, e.g. the Booking Engine.