There are eleven message types available in the Triptease Message Manager, from which you can create thousands of different messages for your website. Each one functions in a slightly different way, and is triggered by different activities. Here’s a summary of what behaviour or action triggers each message, and how often they can appear to a potential customer.

Inline Message

Display trigger: When a customer arrives on the marketing website, booking engine or on a specific page.

Display frequency: Displays once per user, per day.

Display location: Embedded in the marketing website, booking engine or confirmation page and its location depends on where the Xpath is located.

Countdown Timer

Display trigger: Either when a customer arrives on the website or on any of the following timed delays: 3 seconds, 5 seconds, 10 seconds, 20 seconds, 30 seconds, 1 minute, 2 minutes, 3 minutes

Display frequency: Once a day

Display location: Any page (except the booking confirmation page) - bottom left on desktop, bottom of the screen on mobile

Crisis Management Message

Display trigger: When a customer arrives on the website

Display frequency: Once per session

Display location: Any page (except the booking confirmation page) - full screen take over


Email Capture Message

Display trigger: Either when a customer arrives on the website or on any of the following timed delays: 3 seconds, 5 seconds, 10 seconds, 20 seconds, 30 seconds, 1 minute, 2 minutes, 3 minutes

Display frequency: Always shows unless dismissed or submitted

Display location: Any page (except the booking confirmation page) - bottom left


Notification: Searcher

Display trigger: Only appears if the number of searchers in the past 24 hours is above ten

Display frequency: Once a visitor has dismissed a searcher notification they won’t see it again during the same 30 minute visitor session

Display location: Booking engine only - top right


Notification: Booker

Display trigger: Only appears if the number of bookers in the past 24 hours is above three

Display frequency: Once a visitor has dismissed a booker notification they won’t see it again during the same 30 minute visitor session

Display location: Booking engine only - top right


Notification: Location

Display trigger: The customer needs to have been on the website for at least 30 seconds and viewed at least two pages

Display frequency: Once a visitor has dismissed a Location Notification they won’t see it again during the same 30 minute visitor session

Display location: Any page (except booking engine and booking confirmation page)


Nudge Message

Display trigger: Either when a customer arrives on the website or on any of the following timed delays: 3 seconds, 5 seconds, 10 seconds, 20 seconds, 30 seconds, 1 minute, 2 minutes, 3 minutes

Display frequency: Once a day for each Nudge Message

Display location: Any page (except the booking confirmation page) - bottom left on desktop, bottom of the screen on mobile


Full Screen Message

Display trigger: We monitor for any of the following actions that suggest a visitor is about to leave the website :

  • The visitor moves their cursor to the top of the browser window and off your webpage

  • The visitor is inactive (their cursor doesn’t move) on your website for 60 seconds

  • The visitor starts to press a keyboard shortcut that would close their browser tab

Display frequency: Users will see one Full Screen Message once every seven days

Display location: Any page (except the booking confirmation page) - bottom left on desktop, bottom of the screen on mobile


Price Check Message

Display trigger: Customer runs a search on the booking engine and the hotel is in parity with OTAs or cheaper

Display frequency: For every search

Display location: Booking engine - default location is bottom right but this can be moved (self-service) by the hotelier to suit their website


In Page Price Check Message

Display trigger: Customer runs a search on the booking engine and the hotel is in parity with OTAs or cheaper

Display frequency: For every search

Display location: Embedded in the booking engine


Undercut Message

Display trigger: Customer runs a search on the booking engine and the hotel is being undercut by all OTAs

Display frequency: For every search

Display location: Booking engine - bottom left


Save The Search: Mobile

Display trigger: After a customer has been on your booking engine page via mobile for 10 seconds

Display frequency: Always shows unless dismissed or if the search is shared

Display location: Default location is along the bottom of the screen on mobile (unless there is a live Price Check Message, which would stop a Save the Search Message showing), but can be moved to suit your preference


Save The Search: Desktop

Display trigger: We monitor for any of the following actions that suggest a visitor is about to leave the website :

  • The visitor moves their cursor to the top of the browser window and off your webpage

  • The visitor is inactive (their cursor doesn’t move) on your website for 60 seconds

  • The visitor starts to press a keyboard shortcut that would close their browser tab

Display frequency: Always shows unless dismissed or if the search is shared

Display location: Booking Engine - full screen take over


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