There are ten message types available in the Triptease Message Manager, from which you can create thousands of different messages for your website. Each one functions in a slightly different way, and is triggered by different activities. Here’s a summary of what behaviour or action triggers each message, and how often they can appear to a potential customer.
Crisis Management Message
Display trigger: When a customer arrives on the website
Display frequency: Once a day
Display location: Any page (except the booking confirmation page) - full screen take over
Email Capture Message
Display trigger: Either when a customer arrives on the website or on any of the following timed delays: 3 seconds, 5 seconds, 10 seconds, 20 seconds, 30 seconds, 1 minute, 2 minutes, 3 minutes
Display frequency: Always shows unless dismissed or submitted
Display location: Any page (except the booking confirmation page) - bottom left
Notification: Searcher
Display trigger: Only appears if the number of searchers in the past 24 hours is above ten
Display frequency: Once a visitor has dismissed a searcher notification they won’t see it again during the same 30 minute visitor session
Display location: Booking engine only - top right
Notification: Booker
Display trigger: Only appears if the number of bookers in the past 24 hours is above three
Display frequency: Once a visitor has dismissed a booker notification they won’t see it again during the same 30 minute visitor session
Display location: Booking engine only - top right
Notification: Location
Display trigger: The customer needs to have been on the website for at least 30 seconds and viewed at least two pages
Display frequency: Once a visitor has dismissed a Location Notification they won’t see it again during the same 30 minute visitor session
Display location: Any page (except booking engine and booking confirmation page)
Nudge Message
Display trigger: Either when a customer arrives on the website or on any of the following timed delays: 3 seconds, 5 seconds, 10 seconds, 20 seconds, 30 seconds, 1 minute, 2 minutes, 3 minutes
Display frequency: Once a day
Display location: Any page (except the booking confirmation page) - bottom left on desktop, bottom of the screen on mobile
Full Screen Message
Display trigger: We monitor for any of the following actions that suggest a visitor is about to leave the website :
- The visitor moves their cursor to the top of the browser window and off your webpage
- The visitor is inactive (their cursor doesn’t move) on your website for 60 seconds
- The visitor starts to press a keyboard shortcut that would close their browser tab
Display frequency: Once a day
Display location: Any page (except the booking confirmation page) - bottom left on desktop, bottom of the screen on mobile
Price Check Message
Display trigger: Customer runs a search on the booking engine and the hotel is in parity with OTAs or cheaper
Display frequency: For every search
Display location: Booking engine - default location is bottom right but this can be moved (self-service) by the hotelier to suit their website
In Page Price Check Message
Display trigger: Customer runs a search on the booking engine and the hotel is in parity with OTAs or cheaper
Display frequency: For every search
Display location: Embedded in the booking engine
Undercut Message
Display trigger: Customer runs a search on the booking engine and the hotel is being undercut by an OTA
Display frequency: For every search
Display location: Booking engine - bottom left