There are eleven message types available in the Triptease Message Manager, from which you can create thousands of different messages for your website. Each one functions in a slightly different way, and is triggered by different activities. Here’s a summary of what behaviour or action triggers each message, and how often they can appear to a potential customer.
Inline Message
Display trigger: When a customer arrives on the marketing website, booking engine or on a specific page.
Display frequency: Displays once per user, per day.
Display location: Embedded in the marketing website, booking engine or confirmation page and its location depends on where the Xpath is located.
Countdown Timer
Display trigger: Either when a customer arrives on the website or on any of the following timed delays: 3 seconds, 5 seconds, 10 seconds, 20 seconds, 30 seconds, 1 minute, 2 minutes, 3 minutes
Display frequency: Once a day
Display location: Any page (except the booking confirmation page) - bottom left on desktop, bottom of the screen on mobile
Crisis Management Message
Display trigger: When a customer arrives on the website
Display frequency: Once per session
Display location: Any page (except the booking confirmation page) - full screen take over
Email Capture Message
Display trigger: Either when a customer arrives on the website or on any of the following timed delays: 3 seconds, 5 seconds, 10 seconds, 20 seconds, 30 seconds, 1 minute, 2 minutes, 3 minutes
Display frequency: Always shows unless dismissed or submitted
Display location: Any page (except the booking confirmation page) - bottom left
Notification: Searcher
Display trigger: Only appears if the number of searchers in the past 24 hours is above ten
Display frequency: Once a visitor has dismissed a searcher notification they won’t see it again during the same 30 minute visitor session
Display location: Booking engine only - top right
Notification: Booker
Display trigger: Only appears if the number of bookers in the past 24 hours is above three
Display frequency: Once a visitor has dismissed a booker notification they won’t see it again during the same 30 minute visitor session
Display location: Booking engine only - top right
Notification: Location
Display trigger: The customer needs to have been on the website for at least 30 seconds and viewed at least two pages
Display frequency: Once a visitor has dismissed a Location Notification they won’t see it again during the same 30 minute visitor session
Display location: Any page (except booking engine and booking confirmation page)
Nudge Message
Display trigger: Either when a customer arrives on the website or on any of the following timed delays: 3 seconds, 5 seconds, 10 seconds, 20 seconds, 30 seconds, 1 minute, 2 minutes, 3 minutes
Display frequency: Once a day for each Nudge Message
Display location: Any page (except the booking confirmation page) - bottom left on desktop, bottom of the screen on mobile
Full Screen Message
Display trigger: We monitor for any of the following actions that suggest a visitor is about to leave the website :
The visitor moves their cursor to the top of the browser window and off your webpage
The visitor is inactive (their cursor doesn’t move) on your website for 60 seconds
The visitor starts to press a keyboard shortcut that would close their browser tab
Display frequency: Users will see one Full Screen Message once every seven days
Display location: Any page (except the booking confirmation page) - bottom left on desktop, bottom of the screen on mobile
Price Check Message
Display trigger: Customer runs a search on the booking engine and the hotel is in parity with OTAs or cheaper
Display frequency: For every search
Display location: Booking engine - default location is bottom right but this can be moved (self-service) by the hotelier to suit their website
In Page Price Check Message
Display trigger: Customer runs a search on the booking engine and the hotel is in parity with OTAs or cheaper
Display frequency: For every search
Display location: Embedded in the booking engine
Undercut Message
Display trigger: Customer runs a search on the booking engine and the hotel is being undercut by all OTAs
Display frequency: For every search
Display location: Booking engine - bottom left
Save The Search: Mobile
Display trigger: After a customer has been on your booking engine page via mobile for 10 seconds
Display frequency: Always shows unless dismissed or if the search is shared
Display location: Default location is along the bottom of the screen on mobile (unless there is a live Price Check Message, which would stop a Save the Search Message showing), but can be moved to suit your preference
Save The Search: Desktop
Display trigger: We monitor for any of the following actions that suggest a visitor is about to leave the website :
The visitor moves their cursor to the top of the browser window and off your webpage
The visitor is inactive (their cursor doesn’t move) on your website for 60 seconds
The visitor starts to press a keyboard shortcut that would close their browser tab
Display frequency: Always shows unless dismissed or if the search is shared
Display location: Booking Engine - full screen take over