Advanced (sometimes called 'early bird') and last-minute booking messages are a great way to target potential guests who are searching for dates significantly ahead of their arrival date, or right at the last minute. 

To create an advanced or last-minute booking message, just go to the Audience tab in the Message Builder and select ‘Booking date’. You’ll then need to select either ‘Advance booking’ or ‘Last-minute booking’ and enter the required number of days from check-in date.
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