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Taking action to improve your parity
How to identify the most impactful undercuts influencing guest behavior
How to identify the most impactful undercuts influencing guest behavior
Andrew Williamson avatar
Written by Andrew Williamson
Updated over a week ago

For a video walkthrough of this, please view my video here:

One way to approach solving parity issues is to go through all of them in the table, as described in the other article.

However if you're short on time, you might prefer to investigate only the top undercuts impacting your direct bookings. For that, we recommend one of the following techniques.

Looking at the 'high impact undercuts' section

Above the parity table, you will probably see between one and three 'high impact undercuts'. If you are super stretched on time, you can rely on this feature to flag which are the largest undercuts influencing the most guests.

If you can fix those first, you’ll have taking an important step towards getting things back under control.

Clicking on one of the high impact undercuts will open the sidebar where you can investigate the undercut in more detail. There's more detail on how to use the sidebar in the other article.

Using the 'parity calendar' to focus on undercuts on key dates

If you know there is a key weekend coming up, for instance New Year's Eve or Thanksgiving, why not use the 'parity calendar' to inspect those more closely. You can access the parity calendar by clicking the button on the Parity Manager homepage, or by using the tabs to the top right of the parity table.

Looking at the 'parity calendar', you can see a snapshot of your prices for the next 90 days, along with a traffic light color-coding system so you can pick out which dates where you are being undercut by an OTA.

Here you can also easily spot if you're being undercut more frequently at weekends for instance, or at a certain lead time.

Comparing parity with search demand

Finally, you can also use the 'parity vs demand' graph to compare your parity on specific dates in the future and compare to the total searches on your booking engine. This way you can identify which key demand dates have been having parity issues, if any.

Clicking on a bar on the chart will open the sidebar again so you can easily investigate the check-in date in question in more depth.

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