By using Triptease Audiences, you allow Triptease to use anonymized guest behavior data collected from your website to contribute to Triptease Audiences. In return, you gain access to enhanced targeting powered by the feature.
We ask for an opt-in because
You must confirm that you have the necessary guest consent (typically via your cookie or data policy) to use data for marketing and personalization purposes.
We want to make sure that you're comfortable with your guest data being shared in this way, in return for the benefits it brings.