Triptease collects anonymous data from guests across our network of hotel websites. As guests browse, Triptease tracks every journey across hundreds of individual touchpoints and events, through hotel websites and via referral channels, modelling their interest and engagement with every page, ad and piece of content.
Analysis of this journey allows Triptease to create a probabilistic model of every user's interests and their intent. This data is anonymized and aggregated into guest segments using proprietary Triptease algorithms.
Hotels that opt into Triptease Audiences gain access to these segments and can target them across key digital marketing channels.