Yes. Both Date Boost and Guest Interest Targeting rely on Triptease Audiences to identify which guests are most relevant for your campaign. By opting in, you join a network that combines anonymised guest data across many hotels. This means you can reach audiences you might otherwise miss, such as travellers interested in your location who haven’t visited your site yet.
When you first create a campaign, you’ll be automatically opted in to Triptease Audiences and receive a confirmation email. If you ever want to opt out, you can contact the Triptease team, though this will limit access to certain campaign types.
For more information on Triptease Audiences, read the relevant FAQs here: