By opting-in to Triptease Audiences you unlock the following targeting conditions for campaigns set up across Metasearch, Paid Search and Onsite Messages:
Guest Interest targeting - to enable personalised marketing communication to guests with specific interests. You can choose from 36 hotel-relevant interest tags, including Golf, Wellness, Spa, Weddings, Family, Pet-friendly, Diving and watersports, Gift vouchers, Loyalty and membership, and more. Note: the Luxury interest has been retired with no direct replacement; the closest available tag is Suites and premium rooms. The Events interest has been replaced by more specific conditions including Weddings, Conferences and meetings, Live entertainment, Celebrations, and Experiences. Guest Interest targeting is available across all three channels (Metasearch, Paid Search and Messages), and you can target across any combination of those channels in a single campaign.
Stay Date targeting - for Date Boost Campaigns and more.
Party Type targeting - so you can personalise content to couples, families, solo travellers and more.
Propensity to Book targeting - so you can choose to target prospective guests based on whether they're likely to book right now, or are still researching and at an earlier stage of their booking journey.