By opting-in to Triptease Audiences you unlock the following targeting conditions for campaigns set up across Metasearch, Paid Search and Onsite Messages:
Guest Interest targeting - to enable personalised marketing communication to guests with specific interests such as Golf, Luxury and Wellness. Guest Interest targeting is available across all three channels (Metasearch, Paid Search and Messages), and you can target across any combination of those channels in a single campaign.
Stay Date targeting - for Date Boost Campaigns and more.
Party Type targeting - so you can personalise content to couples, families, solo travellers and more.
Propensity to Book targeting - so you can choose to target prospective guests based on whether they're likely to book right now, or are still researching and at an earlier stage of their booking journey.
