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Which targeting conditions does Triptease Audiences unlock?

Updated over 2 weeks ago

By opting-in to Triptease Audiences you unlock the following targeting conditions for campaigns set up across Metasearch, Paid Search and Onsite Messages:

  • Guest Interest targeting - to enable personalised marketing communication to guests with specific interests such as Golf, Luxury and Wellness

  • Stay Date targeting - for Date Boost Campaigns and more.

  • Party Type targeting - so you can personalise content to couples, families, solo travellers and more.

  • Propensity to Book targeting - so you can choose to target prospective guests based on whether they're likely to book right now, or are still researching and at an earlier stage of their booking journey.

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