Triptease Campaigns are a new way to manage your marketing activity across multiple channels from one central place – the Campaign Manager. Instead of setting up separate promotions in different products, you can now create coordinated campaigns that work across Metasearch, Paid Search, and Messages.
This makes it much easier for you to take action quickly. For example, if your revenue team spots a quiet midweek in September, you can create a Date Boost campaign that boosts visibility on Metasearch, raises bids in Paid Search, and shows a tailored message on your website.
Alternatively if you have a specific segment you want to target and upsell to you can create a Guest Interest-Targeted campaign to bring more of those guests to your site and upsell certain activities or amenities to them on your website. For example perhaps you have success in upselling couples-massages to luxury-loving couples - with the campaign manager you can create a coordinated cross-channel campaign to bring more luxury-loving couples to your site via Metasearch and Paid Search, then promote your couples-massages to those very guests on your website using Onsite Messages, all through a single, easy to setup campaign.
With Triptease campaigns, each of these actions be connected and coordinated, so you can respond to commercial needs faster and with less admin.