Segment targeting allows you to focus your campaigns on guests with specific interests across Meta, Paid Search and Onsite Messages. There are multiple interest segments available to target.

Instead of targeting everyone searching for hotels, you can concentrate on the segments most relevant to your property.

On Meta and Paid Search, this means you can put additional ad budget towards targeting these guests to bring more of them to your website, and via Onsite Messages you can further tailor your communication to these guests, giving you the opportunity to communicate personalized offers, promotions, or other relevant information.

This is powered by Triptease Audiences, a cross-hotel data network that combines anonymised guest behaviour across thousands of hotel websites. Many hotels struggle with audience size thresholds when targeting through platforms like Google – but with Triptease Audiences, even smaller or independent hotels can access powerful interest segments. This gives you a strategic advantage you can apply to your direct marketing channels.

Please note: targeting conditions cannot be changed at the global campaign level, but rather must be applied on a channel by channel basis within a campaign for maximum flexibility and precision.