Conversion are only attributed to a message when all of the following points have occurred:
The visitor sees the message.
The visitor clicks the button within the message.
The visitor goes on to book within 24 hours of seeing the message.
This has been extended from the previous 12-hour attribution window to 24 hours, aligning us with industry standards such as Meta Ads, which offer 1-, 7-, and 30-day attribution windows.
if a visitor closes the message rather than clicking on the button, but then goes on to book directly on your website anyway, we wouldn’t attribute that conversion to the message.
If you’d like to learn about how we are able to reliably track all of these data points, you can read more here: How does Triptease track message performance?