Travel feeds in Search Ads is an update from Google which allows hoteliers to connect their hotel price feeds to their Paid Search ads, which means that hotel pricing can appear dynamically in paid search results, resulting in better qualified traffic to your website. Pricing in Paid Search ads is something that Triptease has been doing for years with our Price Preview feature, and allows guests to experience a more seamless experience from their initial search through to the booking engine.
FAQs
Question:How does Google's Travel Feeds in Search Ads work?
Answer: We’re able to connect your live pricing and availability data to Google Paid Search, which allows your live pricing data to be displayed in your Paid Search ads.
Question: Who can access Google's Travel Feeds in Search Ads?
Answer: Travel Feeds in Search Ads is available for any hotel running both Paid Search and Metasearch with Triptease* because we use the same pricing and availability feed that powers Triptease Metasearch to power this capability. Google has also limited this feature to hotels in certain countries. These are:
United States, United Kingdom, Germany, Japan, Switzerland, Canada, United Kingdom, Australia, France, Belgium, Spain, Italy, Netherlands, Sweden, Norway, Brazil, Mexico, Türkiye, India, Taiwan and Ireland.
*Subject to pricing source
Question: How do I opt into or out of Travel Feeds in Search Ads?
Answer: This feature is automatically enabled for any hotel running both Paid Search and Metasearch with Triptease. If you’d like to opt out for any reason, please reach out to the Triptease customer success team.
Question: How is Google's Travel Feeds in Search Ads different from Triptease’s Price Preview for Paid Search?
Answer: Triptease’s Price Preview for Paid Search is available to all our Paid Search clients, including those who are not running Metasearch with Triptease. Unlike Google’s Travel Feeds in Search Ads, we also have greater control over when Price Preview ads appear, giving you more predictable pricing visibility.