Guest Interest Targeting allows you to focus your campaigns on guests with specific interests, such as Golf, Wellness, Spa, or Fine Dining across Meta, Paid Search and Onsite Messages. Instead of targeting everyone searching for hotels, you can concentrate on the segments most relevant to your property.
On Meta and Paid Search, this means you can put additional ad budget towards targeting these guests to bring more of them to your website, and via Onsite Messages you can further tailor your communication to these guests, giving you the opportunity to communicate personalized offers, promotions, or other relevant information.
This is powered by Triptease Audiences, a cross-hotel data network that combines anonymised guest behaviour across thousands of hotel websites. Many hotels struggle with audience size thresholds when targeting through platforms like Google – but with Triptease Audiences, even smaller or independent hotels can access powerful interest segments. This gives you a strategic advantage you can apply to your direct marketing channels.