Triptease Audiences unlocks powerful new targeting capabilities by leveraging the combined intelligence of our hotel network. Rather than relying on your hotel's data alone, you'll tap into a cross-hotel data cooperative that gives you access to audience segments shaped by looker and booker behavior across thousands of hotel websites.

This means better guest targeting, more personalized marketing, and higher-performing campaigns across your key channels.

Smaller hotels, and those not part of a chain, often struggle to meet the minimum audience thresholds required by advertising platforms like Google. That means they miss out on advanced targeting features that can drive better ROI.

With Triptease Audiences, your hotel contributes to, and takes advantage of, a collective dataset that dramatically increases reach and precision. Instead of targeting broad demographics you can now reach specific groups of prospective guests who are actively displaying booking intent or fit the profile you want — even if they haven't visited your hotel's website yet.