On Paid Search and Metasearch, Triptease will automatically increase your bids whenever someone who is in your target interest segment searches for your hotel on Google. This helps increase your impression share, which typically leads to more clicks and bookings.
For Onsite Messages, Triptease will show the messages in your Interest-Targeted campaign to guests who are in your target interest segment.
From your perspective, no further setup is required – the targeting happens automatically behind the scenes, powered by Triptease Audiences.
In Campaign Manager reporting, you’ll see performance data for your Guest Interest campaigns alongside your other campaigns, allowing you to monitor their impact and compare results. The system is designed to be simple to manage while giving you the benefits of more sophisticated audience targeting.