The best results come from aligning your targeting to your hotel’s unique strengths and value proposition. For example:
A golf resort could run Guest Interest campaigns targeting the Golf segment, paired with on-site messages highlighting their championship course.
A wellness retreat could target the Wellness or Spa segment and promote special packages.
A city hotel with a renowned restaurant could use the Fine Dining segment to attract foodie travellers.
A family-resort with a kids pool could use the Family segment to boost their ads to families on Google, increasing the visibility of your brand to its target demographic
A hotel with a 4 nights for 3 offer could selectively show that offer to guests with a Low likelihood to book, to avoid 'over-discounting' to guests who were most likely going to book anyway
A resort hotel in the Indian Ocean or Caribbean could use the Location segment to boost the visibility of their ads on Paid Search to guests from key markets such as Great Britain, France, Germany and the United States, bringing more of these guests to their site via paid channels.
We also recommend running segment campaigns across multiple channels for consistent reach, and monitoring results regularly in Campaign Manager. As this is a new release, your participation also helps us refine the product – so your feedback is valuable in shaping how it develops.