You may notice some differences between the performance numbers shown in your new Campaign Reporting Dashboard and those previously shown in your Messages Dashboard or other reporting tools.
This is expected and reflects an important improvement in how we attribute value to your campaigns.
Why Are the Numbers Different?
In short: we’re now using a new more advanced attribution models.
Previously, each Triptease product (such as Messages or Metasearch) tracked its impact independently. This meant:
Each product only considered whether it had influenced a booking.
Cross-product interactions (e.g. Messages and Metasearch influencing the same guest) weren’t taken into account.
Attribution followed a last-click model - the last interaction before a booking was given full credit.
For example, in the old Messages dashboard, if a guest interacted with several messages before booking, the last message clicked was credited with the booking.
What’s New in the Campaign Reporting Dashboard
The new dashboard uses a new guest journey-based attribution model. This now take into account every Triptease interaction that influenced a booking - across all products, channels, and campaigns.
It captures the full value of your marketing activity across every Triptease channel, giving you the insight you need to optimise campaigns and understand your guests’ complete journey to booking.
So, if a guest saw an on-site message, clicked a Metasearch ad, and later booked after a Paid Search ad, all three interactions will be recognised. This provides a more complete picture of how your marketing efforts work together to drive direct bookings.
As a result:
Some bookings are now attributed across multiple campaigns or channels.
You may see slightly different booking numbers for individual campaigns or messages compared to your old dashboard.
If a booking was touched by multiple campaigns, it will appear in separate rows for each — helping you understand how many guests are influenced multiple times along their journey.
Overall, this gives you a more accurate and holistic view of your marketing performance.