Hoteliers consistently tell us they want to understand the combined influence of multiple channels rather than just the last click or touchpoint. This new visualization helps bring that story to life, showing how Triptease interactions like ad clicks and message views work together to drive conversions.
What is the booking journey visualization?
The booking journey visualization displays a timeline of events for a sample of your recent bookings. It highlights the different Triptease product touchpoints and interactions that occurred along the way, helping you see "under the hood" of how different channels influence a guest's decision to book.
This new visualization is an illustration of what's possible with the unified cross-channel data model we've built in the Triptease Data Marketing Platform.
Where can I see the booking journey visualization?
This reporting is available to all customers. To access it:
Navigate to the Campaigns page in the platform.
Click the Reporting dashboard button in the top right.
You will find the visualization chart alongside your other performance data.
We’re still gathering feedback on position users prefer for this feature so its location might change. At the time of writing you can also find it on the main platform dashboard.
Example of the booking journey visualization in the platform:
An experimental feature
Please note that this is an experimental feature. We are releasing it to gather feedback and learn what data you find most valuable. That means:
It currently only displays data for journeys resulting in bookings.
You can only filter the chart using the property selector and date range filters.
A randomized selection of bookings is displayed (from 10 to 250, according to the filter selected).
We want your feedback
We encourage you to explore the data and let us know what you think. If you have questions about a specific journey, ideas on how you would use this information, or suggestions for what you'd like to see in the chart please don't hesitate to use the Share feedback button in the Triptease platform.
FAQ
Q: What do all the dots mean?
A: The chart shows every interaction with Triptease-run metasearch, paid search, retargeting and on-site messages that leads to a booking. Each line represents 1 booking and shows:
Metasearch or paid search ad clicks
Views or clicks on retargeting ads
Interactions with on-site messages
Each dot represents a view and each diamond represents a click.
Q: Does the chart show all my bookings?
A: Not yet. Right now it’s just a random sample from the chosen time frame to show what’s possible and gather feedback.
Q: Can I zoom in to see more detail?
A: Not yet, but we’re looking into additional filters.
Q: Can I see journeys for people who didn’t book?
A: Not yet, but this is one of the enhancements we’re investigating.
Q: Can I export the data?
A: No. But we would expect an export function to be part of any final version of this feature.