Countdown Timers add urgency to your messages, helping guests act fast on limited-time offers or key booking dates. You can watch the full video here, or jump to specific sections using the timestamps below to follow along step by step.
1. Introduction to Countdown Timers 0:00
Countdown Timers can enhance messages for flash sales or key shopping dates.
They create a sense of urgency and FOMO (fear of missing out) for guests.
2. Accessing the Countdown Timer Feature 0:29
Navigate to the Blocks Column in your message template.
Drag and drop the Countdown Timer block into your message.
3. Positioning the Countdown Timer 1:07
In the new version of Triptease Messages, you can move the Countdown Timer freely (this is not possible in Classic Messages)
4. Setting the Countdown Timer 1:37
Select the countdown timer to set the end date and time.
For example, set it to end on November 30th at 23:59.
5. Customizing the Countdown Timer Appearance 2:07
Click on Show Advanced Settings to customize the Countdown Timer's style.
Change background color, font, and label styles as needed.
6. Finalizing the Message 3:06
Once satisfied with the design, click 'Add to Campaign'.
Save progress or exit to go to the creative summary page.
7. Updating Message Scheduling 3:33
Click Refine In-channel Targeting to update your message’s targeting options.
Ensure the message scheduling aligns with the Countdown Timer's end time.
Set the end time to match what you configured in the Creative Builder to hide the message when the timer reaches zero.
8. Confirming and Publishing the Campaign 4:13
Confirm the creatives and finalize the campaign settings.
When selecting the end date for your campaign, note that it’s currently configured to end at the start of the selected day. To ensure your offer runs until the intended time (e.g., 23:59), set the end date to the day after the Countdown Timer ends.







