TL;DR
You can control how often each guest sees a message using Frequency Capping.
Found under Refine targeting → Frequency
Choose from: every visit, periodically, until closed, or custom
Helps reduce overexposure and gives you more control
Fully customizable for your goals
When to use different frequency settings
You can set message frequency however you'd like. Here are some common use cases:
Show on every page visit
Book Direct benefits / OTA price comparison messages
Critical service updates
Legal disclaimers
Flash sales or urgent offers
Show periodically
Room upgrade promotions (every 24–48 hours)
Seasonal campaigns (weekly reminders)
Show until the guest closes message
Mobile app download prompts
Newsletter sign-ups
Use longer cooldowns to respect guest choice
Custom frequency settings
Loyalty program sign-ups (daily unless closed, 30-day cooldown)
Special rate alerts (high frequency, long cooldown after close)
Booking incentives (e.g. daily view, pause 7 days after dismissal)
How it works
Frequency controls how often a guest will see a message. You can choose from:
Show on every page visit
Message displays each time a guest visits a targeted page.
Show periodically
Message reappears after a set interval (e.g. every 1 day), even if the guest previously saw or dismissed it.
Show until guest closes message
Message shows until closed. After that, it won’t appear again until the cooldown period ends.
Custom frequency settings
Set two independent rules:
How often to show if the message is not closed
How long to wait before showing again after the message is closed
How to set or change frequency
Create your message
Use a template and finish your message setup.
Return to the Creatives step
After saving, go back to the Creatives dashboard in the campaign manager.
Click “Refine targeting”
On the message card, select Refine targeting.
Open the “Frequency” section
Choose your preferred frequency option:
Every page visit
Periodically
Until closed
Custom frequency settings
Click “Confirm”
Your frequency settings will be saved and applied.
Default behavior
Templates come with built-in frequency defaults based on message type.
You can override these at any time in Refine targeting → Frequency.
Pro tips
Use short intervals for urgent messages
Use long cooldowns for opt-ins or low-priority prompts
FAQs
Why isn’t my message showing again?
It may be within the delay or cooldown period you've set.
How can I test my frequency settings?
Use Incognito mode or clear cookies to simulate a new visit.
Does frequency affect who sees the message?
No - targeting controls who see the message. Frequency controls how often they see it.