⚠️ Important: This article covers the Legacy version of Triptease Messages. If your hotel is using the New Triptease Messages, please view the most up-to-date guidance in this article collection.
Referral targeting uses a HTTP field called HTTP referer (yep, incorrectly spelt!) which identifies the address of the webpage that linked your visitor to the webpage that's now being requested (your website). By checking the referer field, we can see where the visitor originally came from.
Referer URLs are logged by many web analytics programs including Google Analytics. You can monitor these URLs to get insight into where your web traffic is coming from.