What data is used in Triptease Audiences?

Our proprietary algorithm (the Triptease ‘secret sauce’) uses AI to classify prospective guests into different audiences or segments based on the unique data we collect about them, including behavior across all participating hotel websites, advertising touchpoints, and other inputs from external partners. This enables us to target prospects far more precisely across multiple marketing channels than would otherwise be possible. Our longer-term vision is also to be able to use your customer data from systems like your CRM or CDP as part of Triptease Audiences. We’re actively exploring this avenue already